BUSINESS DELEGATION: THE HEALTH SECTOR IN MOROCCO
Demand for "Made in Germany" health products in Morocco
Morocco's health sector, like that of many other countries in the world, is undergoing political restructuring. In Morocco, this sector is of particular interest to the government with all its institutions and subordinate public bodies, as well as to the private sector. In addition, a booming sector attracts investors and major foreign brands to set up operations in Morocco or to find local partners.
In this context, the EMA conducted an economic mission to Casablanca and Rabat from 2 to 6 March in cooperation with the German-African Business Association, the German Business Centre GBC and the University of Health Sciences ESSS. During this period, the delegation of German companies from the health sector, supported by the Federal Ministry of Economics and Energy (BMWi), explored the Moroccan market for medical devices as part of the new "Business Network Africa" initiative.
A conference at the ESSS with the participation of several key players in the Moroccan and German health sector precisely confirmed the importance of German-Moroccan cooperation in this sector.
In his presentation of the Moroccan market, Ali Mehrez from the Moroccan investment agency AMDIE highlighted the various opportunities for German investors and the quality of life that Morocco guarantees them.
This was also confirmed by Gero Peters, Managing Director of Siemens Healthineers Marocco. Siemens Healthineers has been established in Morocco for 60 years and continues to serve the local and African market well. Mr. Peters also highlighted the challenges the company has faced over the years, the remarkable development of the sector and the efforts made by the government in recent years. The market opportunities and challenges for the pharmaceutical industry were presented by, among others, Dr Layla Laassel Sentissi, pharmacist and Managing Director of the Moroccan Association of the Pharmaceutical Industry (AMIP), Michael Sauermost, Head of the new GTAI office in Morocco, and Markus Biechele of the Goethe-Institut.
A B2B meeting for members of the German delegation also took place in Casablanca with a selection of Moroccan entrepreneurs, all members of the Moroccan Federation of the Health Industry (FMIS), chaired by Karim Haj Riffi. It is only worth mentioning the importance of the cities of Casablanca and Rabat in this sector.